The rise of social media as a platform for self-expression and self-understanding has led to
increased interest in using the Myers–Briggs Type Indicator (MBTI) to explore human …

Personality prediction defines an individual's interior self and provides an overview of their
behavioral characteristics. Individuals can develop personally and professionally with its aid …

Work on personality detection has tended to incorporate psychological features from
different personality models, such as BigFive and MBTI. There are more than 900 …

Micro-targeting, which is when messages are specifically tailored to an individual based on
the information that can be derived from their digital footprint, has become a prevalent …

This research proposes an inventive methodology for deducing individuals' personality
types by amalgamating information from diverse social media platforms with scores from the …

Return on advertising spend (ROAS) refers to the ratio of revenue generated by advertising
projects to its expense. It is used to assess the effectiveness of advertising marketing …

The analysis of personality behavior has become important in many applications such as
educational hypermedia systems, psychotherapy, and business recommendation systems …

Understanding human personality traits is crucial for various domains, including psychology,
education, and human resources. The Myers-Briggs Type Indicator (MBTI) is a widely …

Social media has taken over every aspect of our lives. We use it to communicate with friends
and family, learn about current affairs, and express ourselves. The extent to which personal …

Chatbots are programs that intend to converse with humans by mimicking human
conversation using Artificial Intelligence (AI). They are designed to accomplish a vast range …