The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

Extant research examines numerous aspects of co-creation and offers a volume of important
insights. We seek to build a clear understanding of the resulting co-creation research …

Trust enjoys wide acceptance among scholars as a key facilitator of inter-organisational
relationship development, and successful relationship development demands an …

The internet is fertile ground for multisided platforms that articulate the production of goods
or the execution of services between third parties, thus relying on value co-creation as their …

Blockchain is currently one of the most important topics in both the academia and industry
world, mainly due to the possible effects that the continuing application of this new …

Purpose This study aims to identify different approaches to conceptualize value co-creation
and analysing firms' co-creation strategies aided by various advancing technologies. This …

Purpose Benchmarking is a very important tool to know the gap in your performance and
best performance. It is possible to apply benchmarking in a wide variety of area. This paper …

Despite growing interest in robots' vocal cues in human-robot interactions, there are few
studies on robots' voice pitch. Drawing upon cue consistency theory and social exchange …

The COVID-19 inflicted worldwide heavy losses and exposed the vulnerability of the global
supply chain. Since then, the number of research works exploring the supply chain-related …

Suppliers in business markets are increasingly providing complex offerings, which is
reflected in concepts like hybrid offerings, servitization and solution business. Such complex …