Both culture and age have a direct impact on consumers' shop** behaviour. Similarly, this
paper explores consumers' return behaviour in two different cultural contexts, China and …

Advergames are generally believed to be an effective advertising format due to their
gamified and engaging nature. The empirical evidence for this, however, is inconclusive …

Businesses add gamification to their mobile shop** applications to increase customer
interaction and their continuance intention. It has been observed that, with gamification …

Introduction This study presents the findings of a systematic literature review on the
academic study of advergames. The evolution of the marketing paradigm has recently …

Purpose: This paper aims to explain the effect of flow, game repetition and brand familiarity
on players' brand attitude and purchase intention in the context of mobile advergaming …

As cultural products, games frequently integrate cultural elements, which can be classified
as indexical elements or iconic elements based on their degree of connection to real-world …

Purpose Advergames have attracted the attention of scholars and practitioners as a new
way of increasing customer engagement and advertising effectiveness. Gamified ads …

Purpose The headlines of online news are created carefully to influence audience news
selection today. The purpose of this paper is to investigate the relationships between news …

Purpose The purpose of this study was to investigate the participants' attitudes toward the
ethical issues caused by collecting social media data (SMD) for research, as well as the …

Colour is an important factor in the expression of recognizability and cultural identity of
regional cultural and creative design. At present, the colour recognition of regional …