What drives consumer purchasing intention in live streaming e-commerce?
C Qing, S ** - Frontiers in Psychology, 2022 - frontiersin.org
The live streaming e-commerce market continues to grow with the rapid increase in
contactless communication due to COVID-19. Live streaming e-commerce goes beyond the …
contactless communication due to COVID-19. Live streaming e-commerce goes beyond the …
Innovative or not? The effects of consumer perceived value on purchase intentions for the palace museum's cultural and creative products
A museum's core activities traditionally focus on such areas as collections' care, exhibitions
and scholarship. Income generation, including retail activities, is considered secondary …
and scholarship. Income generation, including retail activities, is considered secondary …
The mediating effect of consumers' price level perception and emotions towards supermarkets
Purpose This study aims to reveal the impact of consumers' price sensitivity on their
purchase intention within the scope of supermarkets. Besides, the study aims to examine the …
purchase intention within the scope of supermarkets. Besides, the study aims to examine the …
Power and stimulus of social media marketing on consumer purchase intention in Bangladesh during the COVID-19
The study was motivated by the need to highlight the roles played by social media marketing
on consumers' purchase intention during the COVID-19 pandemic. Since it was a …
on consumers' purchase intention during the COVID-19 pandemic. Since it was a …
Go digital! determinants of continuance usage of mobile payment apps: Focusing on the mediating role of gamification
Background: COVID-19 spread over the last two years has been instrumental in shifting
physical banking transactions to mobile-based banking transactions. Recently, M-payments …
physical banking transactions to mobile-based banking transactions. Recently, M-payments …
Factors influencing consumers in using shopee for online purchase intention in east coast Malaysia
KC CHING, ZRABU HASAN… - … Terengganu Journal of …, 2021 - journal.umt.edu.my
Shopee online has become increasingly popular among consumers for purchasing
purposes as compared to brick-and-mortar retail due to the benefits and enjoyment that …
purposes as compared to brick-and-mortar retail due to the benefits and enjoyment that …
Optimal extended warranty pricing and retailing strategies in a closed-loop supply chain
Extended warranties are widely adopted and accepted in the marketplace by manufacturers
and retailers as it helps to enhance the customers' post-sale satisfaction. In closed-loop …
and retailers as it helps to enhance the customers' post-sale satisfaction. In closed-loop …
The effects of promotion activities on consumers' purchase intention in chain convenience stores
FY Pai, CP Chen, TM Yeh… - International Journal of …, 2017 - inderscienceonline.com
This research aims to investigate the effects of brand image, promotion activities, and
perceived value on consumers' purchase intention in convenience stores. The empirical …
perceived value on consumers' purchase intention in convenience stores. The empirical …
Antecedents that influence the intention to use the Uber mobile application: Customer perspectives in South Africa
In today's postmodern era, there is phenomenal growth in the use of smartphones, GPS as
well as Internet. This has given a rise to a revolution in the business world and the revolution …
well as Internet. This has given a rise to a revolution in the business world and the revolution …
A study of consumer repurchase behaviors of smartphones using artificial neural network
HJ Lee - Information, 2020 - mdpi.com
This study analyzed consumer intention to repurchase a smartphone, using an analysis of
previous research and suggesting this as a research model. To this end, factors influencing …
previous research and suggesting this as a research model. To this end, factors influencing …