Farmers are rational. They do what makes sense to them in the particular circumstances of
their farm, family and business. The challenge for those who want to influence farmers' …

Economic theory treats motivation as a parameter, explaining variation in economic
behaviour in terms of availability of resources. This theory does not provide a wholly …

Metamaterials have optical properties that are unprecedented in nature. They have opened
new horizons in light manipulation, with the ability to bend, focus, completely reflect …

This paper attempts to illustrate the use of a structured social psychology methodology, the
Theory of Planned Behaviour, in explaining how and more crucially why farmers manage …

The book takes a predominantly behavioural view of agricultural geography in developed
countries, arguing that even in an industry which is economically orientated, it is the farmers' …

Values act as driving forces for individuals to behave in a certain way or to choose certain
actions. They may explain current differences of converted organic land among EU …

Antimicrobial resistance is a growing public health threat driven by antimicrobial use—both
judicious and injudicious—in people and animals. In animal agriculture, antimicrobials are …

Against the background of fundamentally changing political and social requirements of
agricultural production, the requirement profile of farmers has changed. The future of …

Nowadays, to ensure sustainability of smart materials, it is imperative to eliminate or reduce
carbon footprint related to nano material production. The concept of design of experiment to …

Traditional agricultural location theory has not been very successful in explaining land-use
patterns and recent behavioural approaches have stressed the satisficing characteristics of …