Motivational processes underlie behaviors that enrich the human experience, and
impairments in motivation are commonly observed in psychiatric illness. While motivated …

The medial frontal cortex and adjacent orbitofrontal cortex have been the focus of
investigations of decision-making, behavioral flexibility, and social behavior. We review …

Decades of neurobiological research have disclosed the diverse manners in which the
response properties of neurons are dynamically modulated to support adaptive cognitive …

It is proposed that a cognitive map encoding the relationships between entities in the world
supports flexible behavior, but the majority of the neural evidence for such a system comes …

The past few decades have seen a rapid increase in the use of functional near‐infrared
spectroscopy (fNIRS) in cognitive neuroscience. This fast growth is due to the several …

Industrial recommender systems deal with extremely large action spaces--many millions of
items to recommend. Moreover, they need to serve billions of users, who are unique at any …

In the past decade, neurophysiological and physiological tools have been used to explore
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …

This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …

Arguably, the most difficult part of learning is deciding what to learn about. Should I
associate the positive outcome of safely completing a street-crossing with the situation 'the …

The frontal lobes are important for cognitive control, yet their functional organization remains
controversial. An influential class of theory proposes that the frontal lobes are organized …