Reflections on Holixec Education: A Macromarketing Response to Contemporary Educational Challenges?
A Reppel, S Beninger - Journal of Macromarketing, 2025 - journals.sagepub.com
This commentary reflects on the 'holixec'education framework proposed by in relation to
macromarketing scholarship, especially the wider marketing pedagogy literature. We …
macromarketing scholarship, especially the wider marketing pedagogy literature. We …
Macromarketers as Educators: Commentary on “Introducing Holixec Education”
JV Stanton - Journal of Macromarketing, 2025 - journals.sagepub.com
The proposed “holixec” education model of Wided Batat is critiqued in this commentary.
While it has a strong general aim, and provides considerable basis for continued …
While it has a strong general aim, and provides considerable basis for continued …