This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

Studies on knowledge management have generated an awareness that it is fundamentally
important for small-and medium-sized enterprises (SMEs) to be able to exploit sources of …

Purpose This paper aims to provide a contribution on the diffusion of Industry 4 (I4. 0)-
related knowledge in industrial districts (IDs). The main goal is to examine the dissemination …

Purpose This paper aims to study the dark side of cooperative buyer-seller relationships to
improve our knowledge of this phenomenon. Design/methodology/approach A selective …

Small and medium enterprises (SMEs) are struggling competing in their respective markets
while handling relationships with their main-often larger-customers. This paper argues that …

Drawing from recent empirical literature on Italian industrial districts, this paper sketches an
outline for interpreting the changes that have recently been taking place, in the face of strong …

Interest in the issues of cluster development, and their impact on the socio-economic
development of territories leads to numerous studies in this area. Moreover, despite the fact …

The main aim of the call for papers “Market-as-a-network: where Business Marketing makes
the difference!” in the Italian Journal of Marketing was to give room to a discipline that has a …

Organizational routines have been investigated by scholars from two opposite perspectives:
the first is rooted in the evolutionary economics of Nelson and Winter; the second relies on …

The paper discusses relations between early modern rural structures, and industrialisation
paths taking a selected territory of the Veneto region as a case study. It questions, in …