A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

This literature review examines the impact of brand image on customer satisfaction and
brand loyalty in the context of foreign tourism. Following a review of relevant literature …

Previous research on corporate social responsibility (CSR) and firm innovativeness and
their impact on financial performance has focused on firms' actions (ie, what firms do) …

It is of utmost importance for marketing academics and service industry practitioners to
understand the factors that influence customer satisfaction. This study proposes a novel …

Marketing scholars have extensively studied marketing's effect on firm value and have
developed metrics and dashboards to help establish marketing accountability. However …

Using the market‐based‐view of the firm, this study investigates the relationship between
trademark intensity and firm performance under the conditions of product market …

A detailed search was conducted to create a bibliography of articles related to the mission of
the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …

The objective of this research was to enhance the comprehension of consumer behaviour by
exploring how purchase intentions are influenced by perceived risk, environmental …

This study examines the impact of service variability on customer-perceived service quality
across various stages of the customer experience journey. Through a behavioral …

We examine whether and how climate policy uncertainty (CPU) affects bank value. Based
on a sample of Chinese listed banks, we find that CPU is negatively associated with bank …