Product videos “gone viral”: Exploring the role of content, positive affect and social motivations
L Ehlers, S Van Schalkwyk - Communicare: Journal for …, 2021 - journals.co.za
Viral video advertising is an avenue for marketers to spread information rapidly to a large,
widespread audience. Video advertisements intended to “go viral” still get drowned out by …
widespread audience. Video advertisements intended to “go viral” still get drowned out by …
A Framework to Design Viral Marketing Campaigns on Social Networks for B2C Services in Iran
With the rise of information technology and its ability to bring individual consumers, together
in new force, a viral approach to marketing seems less like an imperative than an option …
in new force, a viral approach to marketing seems less like an imperative than an option …