This study discusses a robust narrative of the relationship between higher education and the
stakeholders in the digital era. It proposes an integrated higher education marketing …

This chapter presents a systematic review of over 30 types of online marketing methods. It
describes different methods like email marketing, social network marketing, in-game …

This paper aims to assess the extent to which Brazilian companies adhere to the accuracy,
balance, clarity, comparability, reliability, and timeliness criteria recommended by the Global …

Digital communications are increasingly central to the process of building trust, reputation
and support. It's as true for companies selling products as it is for politicians canvasing for …

On the one hand, there are traditional banks with high street branches; on the other hand,
there are neobanks that do not operate physical branches. The ongoing lockdown has …

Understanding the salience of university attributes assists institutions in develo**
messaging strategies (using social responsibility communication (SRC) initiatives) to meet …

Work placement learning enhances self-efficacy and work readiness for students. However,
students with disabilities often have a different experience with regard to work placements …

Universities often invest resources in develo** learning spaces for their students. Before
the outbreak of COVID-19, most activities in higher education institutions relied on physical …

In this conceptual paper, we discuss how collegiality as a governing form in contemporary
universities is challenged in its ability to influence organizational control over—and …

Businesses are increasingly using corporate communication technologies to interact with
prospective customers. Therefore, this study explores the corporate executives' readiness to …