Does self-control express or suppress our true selves? This article reviews the emerging
body of literature on the effect of self-control on authentic self-expression from the actors'(self …

Much of the existing literature on psychological distance has focused on cognitive outcomes,
such as changes in construal level, largely framing affective processes out of the discussion …

This research investigates the experience of systemic restricted choice and its impact on self-
concept among racial and ethnic minority consumers seeking financing. Choosing loans is …

Childhood obesity is a serious global health challenge. Families and consumption are at the
nexus of the problem, as childhood weight issues depend significantly on family-related …

People often shop when feeling sad, but whether and why shop** reduces residual
(lingering) sadness remains an open question. Sadness is strongly associated with a sense …

Recent research in consumer behavior has documented the phenomenon of compensatory
consumption, whereby individuals respond to information about deficits in their abilities …

Self‐control is a prominent topic in consumer research, where it is often conceptualized as
the abstinence from hedonic consumption. We examine whether this conceptualization …

People routinely encounter situations in which they have to decide between following their
long‐term interests and seeking short‐term pleasure. An act of self‐control occurs when …

Heroes are often admired for their ability to act without having" one thought too many," as
Bernard Williams put it. Likewise, the unhesitating decisions of masterful athletes and artists …

Self-control is an important driver of choice, but might it also change choice's meaning,
making it seem less indicative of preference? Decades of research suggest that preference …