The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and
purchasing patterns of consumers. This global crisis was particularly notable because of …

Business cycles (BCs) can alter the conditions for long-term business-to-business (B2B)
relationships. Based on relationship marketing (RM) and interorganizational learning …

Purpose This study aims to explore the impact of marketing agility on the business-to-
business (B2B) firms' capacity to address unexpected events such as the recent coronavirus …

The aim of this study is to analyze (1) performance on production capabilities,(2) Market
orientation on performance,(3) innovative performance,(4) Performance on work …

Purpose This study aims to identify the structural features of companies that have
implemented marketing innovations at two different points, 2008 and 2010 (before and …

Moving on to Vol. 10, this year (2021), we remained focused on the strategic orientation on
exploring how organizations and individuals can do better and contribute in achieving …

The business-to-business selling function has changed over the years, with more informed
and demanding buyers, prompting firms to move toward a more consultative, solution-selling …

The article concerns the potential influence of employees' dynamic capabilities on the
performance of entire organization, which operates in crisis caused by Black Swan event. It …

Overview: Multinational, technology-intensive companies routinely use globally distributed
R&D teams, but COVID-19 represented an additional challenge. Lockdowns and home …

In this paper, we explore preparedness strategies for the initial response to crisis-driven
innovation, in the context of the Coronavirus Disease 2019 (COVID-19) pandemic. Using …