[HTML][HTML] How has data-driven marketing evolved: Challenges and opportunities with emerging technologies
This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …
and a framework for business leaders and marketers to leverage in their marketing efforts …
[HTML][HTML] Blockchain adoption for sustainable development in develo** countries: Challenges and opportunities in the banking sector
Blockchain technology has been gaining relevance in every walk of life. Kee** this
relevance in the banking sector, the current study aims to synthesize the body of knowledge …
relevance in the banking sector, the current study aims to synthesize the body of knowledge …
[HTML][HTML] What is novel about the Metaverse?
The Metaverse is not a radical departure. It is an incremental evolution. Previous virtual
worlds, like Second Life, have laid the groundwork for the development of the Metaverse by …
worlds, like Second Life, have laid the groundwork for the development of the Metaverse by …
[HTML][HTML] Towards an understanding of business intelligence and analytics usage: Evidence from the banking industry
This study investigates the factors influencing the usage of Business Intelligence and
Analytics (BIA) in the banking industry sector. Furthermore, it explores the moderating …
Analytics (BIA) in the banking industry sector. Furthermore, it explores the moderating …
Drivers and barriers affecting metaverse adoption: A systematic review, theoretical framework, and avenues for future research
The Metaverse holds immense potential for individuals, organizations, and society,
providing immersive and innovative experiences. However, its adoption is a complex …
providing immersive and innovative experiences. However, its adoption is a complex …
The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
The concept of the metaverse involves creating a fully immersive virtual world that allows
users to interact with each other and digital objects in a way that is almost indistinguishable …
users to interact with each other and digital objects in a way that is almost indistinguishable …
[HTML][HTML] Critical review on water quality analysis using IoT and machine learning models
Water quality and its management are the most precise concerns confronting humanity
globally. This article evaluates the various sensors used for water quality monitoring and …
globally. This article evaluates the various sensors used for water quality monitoring and …
The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse
A Kumar, A Shankar - Psychology & Marketing, 2024 - Wiley Online Library
The study explores the reasons that drive and hinder consumers' willingness to migrate to
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …
[HTML][HTML] Responsible metaverse: Ethical metaverse principles for guiding decision-making and maintaining complex relationships for businesses in 3D virtual spaces
A metaverse is a three-dimensional virtual space (3D VS) where businesses and individuals
worldwide can engage, interact, communicate, transact, and exchange information in real …
worldwide can engage, interact, communicate, transact, and exchange information in real …
Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption
The transitory metaverse shows promise for retail and marketing, but further academic
research is needed to fully understand its dynamics. Despite previous exploration, empirical …
research is needed to fully understand its dynamics. Despite previous exploration, empirical …