The e-commerce of fresh commodities keeps being adaptive to the change of consumer
consumption attitudes and behavior in the current era of global economy. In the fierce …

The effective implementation of omnichannel commerce can fundamentally alter how
consumers shop online. This study attempted to understand Thai consumers' omnichannel …

The rapid development of online grocery retailing demands a deep understanding of the
factors that influence customer purchasing decisions. This research aims to analyze the …

Past studies have provided a solid understanding of the role of various customer experience
dimensions as stimuli to enhance customer satisfaction. Additionally, previous research has …

According to stakeholder theory, consumers are likely to become the main stakeholders of
businesses, and promoting their health is an essential element for building a better …

This study aimed to identify the constructs related to customer experience that underpin e-
commerce, as well as their interconnections, to develop a comprehensive conceptual model …

Abstract Service failures of online travel agencies (OTAs) occur frequently, which makes the
OTA business operation model face huge risks. However, the current academic circles still …

Purpose Gripped by the COVID-19 pandemic, the airline industry has faced many
restrictions. Based on the determining factor of repurchase intention, this research paper …

This research aims to investigate TAM as a theoretical framework for explaining customer
behavior in online purchases through e-commerce, with customer satisfaction serving as a …

Purpose The study aims to explore how fashion visual symbols influence consumers'
inclination for repurchasing. It attempts to investigate the intricate interplay among three …