ABSTRACT In both the United States and the United Kingdom donor attrition rates are an
increasing cause for concern. Many organizations lose up to 60% of cash donors after their …

'The authors display considerable ingenuity in adapting techniques for measuring
willingness-to-pay and willingness-to-accept even in apparently intractable cases like that of …

Supporter loyalty refers to loyalty by various types of supporters (such as donor, volunteers)
to nonprofit organizations (nongovernmental organizations, etc.). A conceptual description of …

This study employs entitativity theory to explore how acknowledgment letters from various
thankers (eg, a group of beneficiaries, a charity) influence donors' subsequent donation …

According to standard theory, public goods will be under-supplied in the market place as a
result of the free-rider problem. However, voluntary financing of public goods is an important …

摘要研究通过3 个实验探索了致谢类型对个体后续捐赠行为的影响. 结果表明行为感谢型致谢
能够促进后续捐赠行为, 品质欣赏型致谢则会抑制后续捐赠行为. 公开程度并不影响收到行为 …