Challenges of Technology Integration in the Tourism Industry in Africa

E Ndhlovu, T Montsiemang - Tourism and Hospitality for Sustainable …, 2024‏ - Springer
Technological innovation is a game-changer in the contemporary corporate world.
Technology improves cost-effectiveness, better staff management, revenue management …

The impact of TikTok as an educational tool on students' performance: a multi-group comparison of international business classes in Peru and Colombia

DN Pozzo, UH Biegelmeyer, FJG Pedroza… - Procedia Computer …, 2024‏ - Elsevier
TikTok has lately been discussed as a potential educational tool, as students are used to the
content model, which can allow, among other things, microlearning strategies and the …

Marketing communication strategy for academic branding through educational content

EK Suni - Jurnal Mantik, 2024‏ - ejournal.iocscience.org
Academic Branding is a communication technique to promote the competitiveness of
educational institutions. This study intends to investigate marketing communication …

Удосконалення маркетингових комунікацій бізнес-організації

А Куліш, О Крупський - Challenges and Issues of Modern Science, 2024‏ - cims.fti.dp.ua
В сучасному економічному середовищі ефективна маркетингова комунікація стає
надзвичайно важливою. Потік інформації стрімко зростає, і конкурентоспроможність …