Social media and entrepreneurship research: A literature review
The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
Customer relationship management and its impact on entrepreneurial marketing: A literature review
Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …
society, due to its ability to discover and take advantage of new opportunities to satisfy …
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Although social media use is gaining increasing importance as a component of firms'
portfolio of strategies, scant research has systematically consolidated and extended …
portfolio of strategies, scant research has systematically consolidated and extended …
The impact of social media on learning behavior for sustainable education: Evidence of students from selected universities in Pakistan
In today's world, social media is playing an indispensable role on the learning behavior of
university students to achieve sustainable education. The impact of social media on …
university students to achieve sustainable education. The impact of social media on …
A mediated model on the adoption of social media and SMEs' performance in develo** countries
Purpose Small and medium-sized enterprises (SMEs) can adopt and use social media (SM)
for communicating information with stakeholders with minimal cost. The ability to access and …
for communicating information with stakeholders with minimal cost. The ability to access and …
Assessing factors influencing technology adoption for online purchasing amid COVID-19 in Qatar: moderating role of word of mouth
The COVID-19 pandemic developed new challenges for global consumers. In response to
this disaster, digital technology users have faced the necessity to adopt and use specific …
this disaster, digital technology users have faced the necessity to adopt and use specific …
[HTML][HTML] From CRM to social CRM: A bibliometric review and research agenda for consumer research
R Perez-Vega, P Hopkinson, A Singhal… - Journal of Business …, 2022 - Elsevier
Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …
of customer management gathered momentum in the mid-1980 s and early 1990s. The …
Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage
Purpose Small and medium-sized enterprises (SMEs) are an important contributor to
emerging countries' economic growth. However, SMEs have been struggling to sustain their …
emerging countries' economic growth. However, SMEs have been struggling to sustain their …
The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India
Purpose First, this study aims to focus on the promotional part of the Indian handicraft
products through various social media platforms such as Facebook, Twitter, Instagram and …
products through various social media platforms such as Facebook, Twitter, Instagram and …
Social customer relationship management: An integrated conceptual framework
In recent years, the concept of customer relationship management (CRM) has undergone a
major change from being a strategy that focused solely on establishing financial bonds with …
major change from being a strategy that focused solely on establishing financial bonds with …