Consumers living in today's almost demystified world of consumption are constantly
searching for new ways to add value to their lives. Consumption of material goods or owning …

Travelers have increasingly used mega review sites as an information source during the
decision-making processes. This study focuses on the significant role of the authenticity of …

Current research marks the first attempt to investigate the precursors and consequences of
brand love in the process of service co-creation in the hospitality sector by taking diners' …

Research examining consumer behavior towards celebrity‐owned ventures is limited. This
study is in the context of celebrity‐owned restaurants. It observes the effect of celebrity …

Purpose The purpose of this study is to determine if brand passion shapes attitudinal brand
loyalty while driving a series of important brand-related outcomes (ie brand advocacy, social …

Built upon the compensatory decision-making model and anchor effect from the prospect
theory, the current research examines the interactive effects of sales promotion and rating …

The popularity of danmaku, overlaid comments displayed during videos, is attributed to its
synergized social interaction; its effects, however, remain under-researched. Applying the …

With a wide array of services touting their luxury and status appeal, consumers must make
choices in an increasingly contested marketspace. The choice of luxury services can be …

Purpose The length of stay (LoS) is of major importance from the perspective of the
management of tourist destinations. As tourists heavily rely on the online reviews of other …

The motivations of viewers of live game streaming (LGS) should be distinguished from those
of viewers of esports events and studied with a novel approach reflecting the current media …