The neuromarketing phenomenon has led to a makeover in the marketing area, and its
application in the business world has generated a better insight into understanding diverse …

The paper focuses on the bibliometric review of the Scopus database in the field of
innovation ecosystem development, aiming to reveal the key trends in this fast-growing area …

This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …

This study performs a comprehensive bibliometric (performance analysis) and thematic
content analysis of global research in" neuromarketing or consumer neuroscience" and" …

This paper aims to explore academicians' perceptions and perspectives regarding the
limitations, challenges, and potential solutions of neuromarketing implementations in the …

Despite the considerable attention toward tourism and hospitality, neuro-tourism remains
largely unexplored within academic investigations. This study is designed to provide …

The aim of this study is to perform a comprehensive bibliometric analysis of functional near-
infrared spectroscopy (fNIRS) and functional magnetic resonance imaging (fMRI) tools. To …

User-generated content (UGC) from e-commerce platforms and third-party platforms can
impact customer-perceived risk and influence product sales in online stores. However, the …

Research into the role of digital influencers in marketing strategies is a rapidly develo**
area that has attracted the interest of researchers and organizations. In recent years …

Neuromarketing is a modern tool for researching consumer reactions to advertising stimuli
and identifying relevant consumer behaviour patterns. Conducting neuromarketing research …