The purpose of this study was to determine the effect of celebrity endorsement on
purchasing decisions with purchase intention as an intervening variable. This study used a …

This study aims to determine the effect of Digital Personal Branding Strategy and the
Reputation of Supporting Political Parties on the Electability of DPR-RI Candidates …

Tujuan penelitian ini adalah untuk melihat bagaimana transformasi perilaku konsumen
berbelanja di pasar modern dan pasar online. Penelitian ini dilakukan dengan …

Objective: The purpose of this study is to analyze the influence of content marketing
strategies on the improvement of trust, word-of-mouth, and potential customer purchase …

The rapid growth of the Muslim population in Indonesia has created an increase in the
demand for halal fashion products, especially hijabs. This demand is driven by the …

The study examines the influence of electronic word of mout hand content marketing of
property companies on housing purchase intention in West Lombok Regency …

The purpose of this study is to analyze the influence of celebrity endorser, content marketing,
lifestyle on purchase intention in Bukalapak E-commerce. The case study was conducted in …

Penelitian ini mengetahui seberapa jauh penggunaan digital marketing dalam
meningkatkan keputusan pembelian dengan studi kasus UMKM Ayam Bakar Mbak Tary di …

Abstract يهدف هذا البحث الى تحديد علاقتي التأثير والارتباط بين تسويق المشاهير وسمعة
العلامة التجارية للمصارف، يسعى البحث الحالي الى الاجابة على التساؤلات التالية هل هناك أثر …‎

Digitization is the process of converting information from analog form to digital form using
digital technology. The process involves converting objects, images, sounds, documents, or …