Abstract Although Artificial Intelligence can offer significant business benefits, many
consumers have negative perceptions of AI, leading to negative reactions when companies …

Purpose This paper aims to develop an integrative framework explaining how infectious
disease cues influence consumer behavior by connecting evolutionary psychology and …

How can marketers increase social media engagement? This research argues that a simple
adjustment to the language used in brand messaging can help. Specifically, that marketers …

The COVID-19 pandemic forced many people to shift how to they engage in work and
consumption behaviors. This study examines the remote working conditions that influence …

Mysterious consumption, characterized by product purchases without knowledge of their
exact nature, is gaining popularity in the modern marketplace. In two online experiments, we …

Purpose This study aims to provide a new perspective on the impact of mortality threats on
consumer behavior through the lens of brand anthropomorphism. It examines the mediating …

Purpose This paper aims to examine the effects of both transient and chronic loneliness on
consumers' variety-seeking (VS) behavior and to identify the various underlying …

Consumers frequently use mobile phones in a store to search for external information as an
alternative to consulting with frontline employees. Mobile phone usage is especially …

Designing for serendipity in online platforms has drawn considerable attention and debate
over the last decade. To shed light on the debate and seek effective strategies for designing …

This study leverages group-based control theory to explore how fresh starts reinvigorate
consumers with low motivation to engage in collective environmental efforts. Typically …