Consumers play an important role in the market penetration of environmentally-friendly food
packaging because it is they who decide whether or not to buy a particular product. The …

In this article, we review and discuss the factors, which affect the change in the consumer
behavior towards organic food. We extract findings from various studies conducted in …

This paper investigates female shoppers' attitude and purchase intention toward green
cosmetics. Underpinned with an extended theory of planned behavior model, the research …

There are many empirically determined influential factors known to control the organic food
purchase behaviour. Of these known factors‐health, product quality and concern for natural …

The organic food market is speedily growing in the current era; organizations in this industry,
therefore, need to understand consumer motivations, perceptions, attitudes, and behavioral …

E-commerce has brought new opportunities to expand sales channels for fresh products.
However, China's fresh food e-commerce platforms currently have a low repurchase rate …

Purpose The purpose of this paper is to apply the multidimensional construct of green
perceived value (GPV) to the buying behavior of green food products to enhance the …

This study explores the factors that influence consumer purchase intention and behavior for
organic vegetables in Brazil. A conceptual model based on the theory of planned behavior …

The current study focuses on understanding the factors (subjective norms (SNs), personal
attitude, and perceived behaviour control (PBC)) that influence consumer purchase intention …

This study's purpose is to explore consumers' intention to choose organic menu items at
restaurants and their intention to visit restaurants featuring organic menu items. The study …