This study aims to investigate the impact of outdoor advertising on consumer behaviour by
using eye-tracking analysis while drivers travel specific routes in Žilina, Slovakia. This …

Targeted advertising is a key characteristic of online as well as traditional-media marketing.
However it is very limited in outdoor advertising, that is, performing campaigns by means of …

Our study is based on the previous researches of the researchers with the aim to explore the
different mediums of advertising and their predictors why consumers prefer certain medium …

This study is concerned to the billboards advertising and their impact over the consumer
attention. The main aim of this study is to understand the consumer attention towards …

Billboard advertising is an outdoor advertising used by companies in open areas where a
high traffic is found, exposed to passing pedestrians and drivers. Billboards are very visible …

Using a static or animated information on a medium, such as a poster, is a common decision
to be made nowadays. Advertising solutions in the form of a screen that mimics a traditional …

Selection of an advertising medium is exceptionally important for an organization. Outdoor
media advertising is known as the traditional type of advertising while e-marketing is …

Bu çalışmanın amacı, açık hava reklamlarına yönelik tüketici tutumlarının satın alma niyetine
olan etkisini incelemektir. Bu amaçla Rize'de 320 tüketiciye anket uygulanmış ve tüketicilerin …

Purpose–The purpose of this paper is to investigate the extent that marketers are using
place-based images to promote their brands within the host city of the Olympic Games. It is …

The selection of an effective advertising campaign is remarkably essential for organizations
to get consumers' attention where diverse conventional mediums were already operational …