The impact of electronic word-of-mouth communication: A literature analysis and integrative model
CMK Cheung, DR Thadani - Decision support systems, 2012 - Elsevier
The notion of electronic word-of-mouth (eWOM) communication has received considerable
attention in both business and academic communities. Numerous studies have been …
attention in both business and academic communities. Numerous studies have been …
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms
K Kang, J Lu, L Guo, W Li - International journal of information …, 2021 - Elsevier
Interactivity, which is a key characteristic of the live streaming commerce environment,
fosters users' active attitudes and behaviors in communications and transactions. However …
fosters users' active attitudes and behaviors in communications and transactions. However …
Research note: What makes a helpful online review? A study of customer reviews on Amazon. com
Customer reviews are increasingly available online for a wide range of products and
services. They supplement other information provided by electronic storefronts such as …
services. They supplement other information provided by electronic storefronts such as …
Opinion mining and sentiment analysis
An important part of our information-gathering behavior has always been to find out what
other people think. With the growing availability and popularity of opinion-rich resources …
other people think. With the growing availability and popularity of opinion-rich resources …
Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation
Consumer-generated content has provided an important new information medium for
tourists, throughout the purchasing lifecycle, transforming the way that visitors evaluate …
tourists, throughout the purchasing lifecycle, transforming the way that visitors evaluate …
Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics
This article examines how product and consumer characteristics moderate the influence of
online consumer reviews on product sales using data from the video game industry. The …
online consumer reviews on product sales using data from the video game industry. The …
Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content
Despite the popular use of social media by consumers and marketers, empirical research
investigating their economic values still lags. In this study, we integrate qualitative user …
investigating their economic values still lags. In this study, we integrate qualitative user …
What makes a useful online review? Implication for travel product websites
Z Liu, S Park - Tourism management, 2015 - Elsevier
While the proliferation of online review websites facilitate travellers' ability to obtain
information (decrease in search costs), it makes it difficult for them to process and judge …
information (decrease in search costs), it makes it difficult for them to process and judge …
What drives purchase intention for paid mobile apps?–An expectation confirmation model with perceived value
While many reports predict huge growth potential for the mobile application (app) market,
little is known about user intention to purchase paid apps. This study amends the …
little is known about user intention to purchase paid apps. This study amends the …