Purpose The purpose of this research is to investigate the millennial consumers' purchasing
behavior of fashion clothing brands in the spectrum of brand awareness, brand schematicity …

ABSTRACT E-Banking technology has developed very rapidly, along with the growth of
digital banking. E-banking has led to changes in business models, especially about the …

Exploring the influence mechanism of corporate image on passenger satisfaction with public
transport (PT) and significantly improving passenger satisfaction is prominent. This is …

Purpose The purpose of this paper is to test what experience value factors are required to
constitute customer value co-creation behavior. Design/methodology/approach The authors …

Purpose This study aims to investigate the impact of firms' information system management
capabilities on competitive performance for achieving sustainable development goals …

Purpose The marketing information system (MkIS) in the data-rich business environment
receives all the attention these days, but as essential and perhaps even more essential is …

Value co-creation (VCC) has gained momentum in recent years due to the dramatic growth
of digital technology. There is an ever-growing surge in academia and industry to …

Purpose This research aims to develop and test a conceptual model for sha** small and
medium enterprise (SME) employees' avoidance behaviour towards using pirated software …

Purpose The purpose of this paper is to assess the future direction of sustainable
development in the healthcare industry. This study aims to reveal general similarities and …

Global health system is rapidly transitioning from conventional models to inclusive digital
healthcare due to the pandemic and technological advancements. This transition has led to …