Play has gained increasing interest among progressive-minded managers as an important
driver of motivation and productivity in work contexts. Despite its popularity in contemporary …

Play is manifested in organizational behavior as a form of engagement with work tasks and
as a form of diversion from them. In this paper we examine both manifestations of play as …

Brands, both human and corporate, are increasingly communicating with their consumers
using emojis. The current work examines if and how these pictographs shape online brand …

Although food tourism has been characterized as an emerging industry, studies of branding
in food tourism are limited. This work applies a novel, value-driven approach to evaluate …

Ease of use and usefulness are believed to be fundamental in determining the acceptance
and use of various, corporate ITs. These beliefs, however, may not explain the user's …

Abstract The Work Preference Inventory (WPI) is designed to assess individual differences in
intrinsic and extrinsic motivational orientations. Both the college student and the working …

Mobile instant messaging is the communication technology revolution that is changing the
way people communicate. The adoption rate is surging and the massive growth is …

Microcomputer playfulness represents the degree of cognitive spontaneity in microcomputer
interactions. Research on the general characteristic of playfulness has demonstrated …

Abstract Background and Aim Gamefulness is commonly cited as the primary goal of
gamification, a family of approaches employed in education, business, healthcare …

Adult playfulness is an understudied personality trait. A new 28-item questionnaire (the
OLIW) is proposed that assesses four basic components; namely, Other-directed …