In today's world, social media are one of the most effective tools that can be used to further
women's empowerment efforts, which is a significant indicator of a country's overall level of …

Social commerce (SC) is a relatively new tool that businesses are using to conduct business
using social media (SM). The findings of prior literature are inconclusive. This paper reviews …

Thailand has experienced significant growth in the e-commerce sector, with a particular
emphasis on social commerce. Social commerce platforms, which integrate social …

Growing internet usage presents chances for MSME to develop their businesses particularly
in social media and e-commerce. This research examines how technological …

Virtual influencers are gaining attention, especially from brands who feel that they have
advantages over human influencers, such as lower susceptibility to scandal and conflict …

This study aims to determine whether the variables of the Quadruple Helix model can
enhance the management performance of MSMEs during the new normal era. The study …

The transition from traditional to online shop** has sped up the expansion of e-commerce,
which requires strong consumer protection measures to guarantee safety and convenience …

Abstract The emergence of Social Commerce in Indonesia raises the need for new, more
comprehensive regulations to govern and protect this activity. Social commerce is a …

The adoption of e-commerce applies to all business sectors. Ecommerce is considered
capable of expanding market reach, improving operational efficiency, and spurring business …