The marketing ecosystem is experiencing a paradigmatic shift with the advent of artificial
intelligence (AI). The present study aims to widen the foundations of brand strategy by …

This study aims to examine the influence of social customer relationship management
(CRM) on relationship quality (RQ); the role of strategic information exchange capabilities …

With the uncertainty in the environment, most sectors have experienced the significance of
knowledge creation and sharing during the COVID-19 pandemic. Tourism is one of the most …

This paper aims to explore the role of service innovation and competitive advantage as a
mediator of product innovation on marketing performance of small and medium enterprises …

The computerization of business environment in develo** countries like Pakistan
specifically in hotel sectors raised the cutthroat competition and focused on the function of …

Objective of the Study: The overall objective of this paper was to determine the mediating
effect of service innovation on the relationship between corporate governance and …