The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention: the case of organic food
X Yang, A Weber, AK Grimm - Review of managerial science, 2022 - Springer
This research aims to investigate the potential of consumer empowerment, the activation of
consumers' perceived power over companies, to achieve improved advertising effects for …
consumers' perceived power over companies, to achieve improved advertising effects for …
Communicating function and co-creating healthy food: Designing a functional food product together with consumers
Functional food is lately an interesting topic from the new product development perspective;
complex motivation and expectations of consumers regarding it present a challenge when …
complex motivation and expectations of consumers regarding it present a challenge when …
[HTML][HTML] A predictive model approach to forecast consumers' cluster membership in the green fast moving consumer goods sector
A Niedermeier, C Mergel, A Emberger-Klein… - EFB Bioeconomy …, 2024 - Elsevier
Predictive models are increasingly crucial in navigating heterogeneous markets. This study
develops a predictive model approach to forecast consumer cluster membership in the …
develops a predictive model approach to forecast consumer cluster membership in the …
Attitudes and conceptions of Brazilian consumers toward ice cream and protein addition
NS Teixeira, M de Alcantara, IBA Martins… - Food Quality and …, 2023 - Elsevier
Ice cream is an excellent product for incorporating different ingredients, allowing various
innovations, including the addition of protein. This study explored the conceptions of …
innovations, including the addition of protein. This study explored the conceptions of …
Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction
Nowadays, co-creation is a significant trend in the hospitality industry. Through two
experiments, this paper investigates the effects of low and high outcome quality resulting …
experiments, this paper investigates the effects of low and high outcome quality resulting …
Online or offline environment for co-creating food products–final purchasers' preferences vs their readiness to cooperate with offerors
AI Baruk - Journal of Contemporary Marketing Science, 2023 - emerald.com
Online or offline environment for co-creating food products – final purchasers' preferences vs
their readiness to cooperate with offerors | Emerald Insight Books and journals Case studies …
their readiness to cooperate with offerors | Emerald Insight Books and journals Case studies …
[HTML][HTML] PROCRASTINATION, CONTROL AND PERCEIVED EFFORT IN FOOD WASTE BEHAVIOR
RESUMO O desperdício de alimentos pode ser observado em toda a indústria alimentícia,
refletindo em efeitos negativos nas esferas social, ambiental e econômica. Este estudo …
refletindo em efeitos negativos nas esferas social, ambiental e econômica. Este estudo …
Rozwój odpowiedzialnych wzorców konsumpcji jako stymulanta innowacji w marketingu dóbr i usług
A Szuszkiewicz - Studia i Prace Kolegium Zarządzania i Finansów, 2023 - ceeol.com
Zmiany, które dokonują się w zakresie postaw i zachowań konsumentów w kierunku
społecznie odpowiedzialnej konsumpcji, stanowią determinantę działań przedsiębiorstw w …
społecznie odpowiedzialnej konsumpcji, stanowią determinantę działań przedsiębiorstw w …
Procrastinação, controle e esforço percebido no comportamento de desperdício de alimentos
RESUMO O desperdício de alimentos pode ser observado em toda a indústria alimentícia,
refletindo em efeitos negativos nas esferas social, ambiental e econômica. Este estudo …
refletindo em efeitos negativos nas esferas social, ambiental e econômica. Este estudo …
新製品開発クラウドソーシングがもたらす複合的成果
西川英彦 - 組織科学, 2020 - jstage.jst.go.jp
抄録 本稿は, 多様な研究分野に広がる, 消費者が新製品開発に参加するクラウドソーシングの成果
とその要因を体系化するために, システマティックレビューを行うものである. レビューの結果 …
とその要因を体系化するために, システマティックレビューを行うものである. レビューの結果 …