This study examined the factors affecting learners' adoption of an educational metaverse
platform using an extended UTAUT (unified theory of acceptance and use of technology) …

This research is a comparative study of the marketing of luxury brands by social media and
by traditional media. It examines the influence of status consumption and brand equity and …

Purpose: A good physical appearance greatly affects a person's self-confidence, especially
when the media constantly depicts that beautiful men and women are those with perfect …

This study investigates the importance of professional models in the promotion of the
corporate brand attitude through differentiated marketing strategies in the saturated low-cost …

Purpose: With the rapid development of e-commerce, logistics services, as an important part
of e-commerce shop**, have gradually attracted people's attention. Customer …

Purpose: Current study focused on investigating the effects of the self-dissociation as a
thought in which consumers dis-identify or dissociate with the threatened in-group and the …

Purpose-Present study aimed at investigating the factors that may affect consumers' decision
confidence and decision comfort inducing choice commitment taken place at the stage of …

The study aims to investigate the relationships among two socio-psychological and two
marketing concepts. The survey method was used for data collection. 274 questionnaires …

Identity construction is the process of develo** and defining one's sense of self, which is
influenced by various factors such as culture, experiences, and social interactions …

Identity construction is the process of develo** and defining one's sense of self, which is
influenced by various factors such as culture, experiences, and social interactions …