Endogeneity and marketing strategy research: An overview
Endogeneity in empirical marketing research is an increasingly discussed topic in academic
research. Mentions of endogeneity and related procedures to correct for it have risen 5x …
research. Mentions of endogeneity and related procedures to correct for it have risen 5x …
Robustness checks in PLS-SEM: A review of recent practices and recommendations for future applications in business research
For the last decade, scholars have employed partial least squares structural equation
modeling (PLS-SEM) extensively in business research. However, when applying PLS-SEM …
modeling (PLS-SEM) extensively in business research. However, when applying PLS-SEM …
Executing and interpreting applications of PLS-SEM: Updates for family business researchers
The use of partial least squares structural equation modeling (PLS-SEM) has been gaining
momentum in family business research. Since the publication of a PLS-SEM guidelines …
momentum in family business research. Since the publication of a PLS-SEM guidelines …
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
P Kowalczuk, C Siepmann, J Adler - Journal of Business Research, 2021 - Elsevier
This study explores the relative advantage of augmented reality (AR) over web-based
product presentations. We develop a consumer response model and compare consumers' …
product presentations. We develop a consumer response model and compare consumers' …
Structural model robustness checks in PLS-SEM
Partial least squares structural equation modeling (PLS-SEM) has become a standard tool
for analyzing complex inter-relationships between observed and latent variables in tourism …
for analyzing complex inter-relationships between observed and latent variables in tourism …
Addressing endogeneity in international marketing applications of partial least squares structural equation modeling
Partial least squares structural equation modeling (PLS-SEM) has become a key method in
international marketing research. Users of PLS-SEM have, however, largely overlooked the …
international marketing research. Users of PLS-SEM have, however, largely overlooked the …
Revisiting Gaussian copulas to handle endogenous regressors
Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-
free Gaussian copula approach. They use this method to identify and correct endogeneity …
free Gaussian copula approach. They use this method to identify and correct endogeneity …
[HTML][HTML] Environmental innovation, open innovation dynamics and competitive advantage of medium and large-sized firms
The present research investigates the contribution of environmental innovation to firms'
competitive advantage through the case of medium and large-sized firms operating in …
competitive advantage through the case of medium and large-sized firms operating in …
The adoption of Industry 4.0 technologies in SMEs: results of an international study
Purpose The purpose of this paper is to investigate whether the financial resources invested
in advanced manufacturing technologies (AMTs) and social capital (SC), in terms of the set …
in advanced manufacturing technologies (AMTs) and social capital (SC), in terms of the set …
Green warehousing, logistics optimization, social values and ethics and economic performance: the role of supply chain sustainability
Y Agyabeng-Mensah, E Ahenkorah, E Afum… - … International Journal of …, 2020 - emerald.com
Purpose This study primarily explores the influence of green warehousing, logistics
optimization and social values and ethics on supply chain sustainability and economic …
optimization and social values and ethics on supply chain sustainability and economic …