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Finding reasons to choose a campus: The impact of social media and brand strategy
This study comprehensively identifies the determinants in students' campus selection
decisions, emphasizing the crucial role of brand pride in the process. With the participation …
decisions, emphasizing the crucial role of brand pride in the process. With the participation …
[PDF][PDF] The impact of rebranding on University Brand Equity
Universities must be different from competitors and attract more students, so this needs a
competitive strategy. One of the strategies undertaken is rebranding to build stronger brand …
competitive strategy. One of the strategies undertaken is rebranding to build stronger brand …
Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity
The current research explores how consumer brand engagement (CBE) serves as a
mediator between social media marketing (SMM) and consumer-based brand equity (CBBE) …
mediator between social media marketing (SMM) and consumer-based brand equity (CBBE) …
Redefining Rebranding: Identity-Image Dynamics
V Garg, A Mishra - 2023 - researchsquare.com
Extant rebranding conceptualisation limits its scope to redesigning the visual brand identity
elements, whereas practical and academic references suggest otherwise. Motivated by this …
elements, whereas practical and academic references suggest otherwise. Motivated by this …
The Influence of Rebranding on Brand Value Within Cosmetic Industry Sector: Mediating Role of Value Engineering
Introduction: Rebranding became a marketing strategy for many organizations now.
Cosmetics organizations are adopting rebranding strategy in order to increase the reach for …
Cosmetics organizations are adopting rebranding strategy in order to increase the reach for …
Il corporate re-branding: un'analisi sistematica della letteratura e la proposta di un'agenda di ricerca
S D'Amico - Micro & Macro Marketing, 2024 - rivisteweb.it
Così come gli organismi si adattano all'ambiente per sopravvivere, anche le marche spesso
sono costrette a rinnovarsi ea evolvere seguendo le richieste di un contesto sempre più …
sono costrette a rinnovarsi ea evolvere seguendo le richieste di un contesto sempre più …
[PDF][PDF] Implementation of gamification for international companies throughout rebranding: current and possible future approaches
D Pazii - Економічні Науки, 2024 - repository.kpi.kharkov.ua
In an ever-evolving and dynamic global business landscape, characterized by rapid
technological advancements and shifting consumer preferences, international companies …
technological advancements and shifting consumer preferences, international companies …
PENGARUH REBRANDING TERHADAP BRAND EQUITY UNIVERSITAS MUHAMMADIYAH PRINGSEWU LAMPUNG
AY Puspitasari - 2022 - digilib.unila.ac.id
Brand equity universitas menjadi salah satu topik yang kini banyak diteliti dengan semakin
meningkatnya kebutuhan branding. Perguruan tinggi dituntut untuk dapat berbeda …
meningkatnya kebutuhan branding. Perguruan tinggi dituntut untuk dapat berbeda …
Accentuation of Brand through Slogan Rebranding: A Structural Equation Modeling Approach
R Shanthi - St. Theresa Journal of Humanities and Social …, 2025 - so19.tci-thaijo.org
Rebranding aims to reshape customer perceptions by altering a brand's name, logo, or
slogan. This study unveils how slogan rebranding accentuates and transforms brand loyalty …
slogan. This study unveils how slogan rebranding accentuates and transforms brand loyalty …
The mediating role of consumer brand engagement in social media marketing and brand equity
J Jerome - Journal of Policy Options, 2019 - resdojournals.com
This research investigates the role of consumer brand engagement as a mediator between
social media marketing and consumer-based brand equity within the context of luxury …
social media marketing and consumer-based brand equity within the context of luxury …