Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

The sharing economy is seen as an important building block for transitions to sustainability.
Although the sharing economy concept is widely used, comprehension varies about what …

The study of basic psychological needs has witnessed a strong revival, in part spurred by
Basic Psychological Need Theory (BPNT), one of the six mini-theories within Self …

To advance understanding of how well different types of brand relationships drive customer
brand loyalty and to help companies improve the effectiveness of their relationship-building …

Purpose The purpose of this study is to examine how mindfulness reduces consumers' buy-
now-pay-later (BNPL) payment scheme usage and how that relates to their overall well …

How we perceive the future can greatly affect how we feel in the present. Even a currently
positive situation is hard to bear when we know the future will be grim. Indeed, previous …

This article introduces a new dimension of consumption as liquid or solid. Liquid
consumption is defined as ephemeral, access based, and dematerialized, while solid …

The phrase 'sharing economy'has grown to become an umbrella term for a wide range of
nonownership forms of consumption activities such as swap**, bartering, trading, renting …

Grounded on the Masstige theory, this study examines the direct and indirect impact of Mass
Prestige of a Brand (MPB), Brand Perception (BP), and Propensity to Pay the Premium …

To live in the developed world is to live in a consumerist society. Although the broader forces
that created this society have led to unprecedented material abundance, scholars have …