During the present-day digitization, entrepreneurs can make use of the great connectivity
offered by the Internet. The digital entrepreneur is just a click away from any information …

This review explores the influence of AI marketing on e-commerce sales, examining how AI-
driven strategies affect key metrics such as customer acquisition and conversion rates …

Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

Purpose This paper aims to examine consumers' behavioral intention (BI) to order food and
beverage items using e-commerce during COVID-19 by incorporating trust (TRU) with the …

With the rapid development of the times, people have entered the era of intelligence, and the
application of big data algorithms is becoming increasingly widespread. The satisfaction of …

The advent of Industry 5.0 has brought a wealth of digital information to mobile app stores.
With the help of emerging technologies such as machine learning and explainable artificial …

Artificial Intelligence has been under researched. Machines with deep learning abilities can
take digital marketing to new heights with their Artificial Intelligence making all the …

South Asia has seen a digital revolution in recent years. The number of persons who use the
internet has risen drastically. They use it for shop**, social media and online sales …

The rapid growth of e-commerce has transformed the way female customers shop for
clothing, with an endless number of options available at their fingertips. Online reviews and …

The study focus on the role of self-expressive branding, brand love, brand trust and brand
commitment on brand loyalty. It also identifies the strength of mediating effect of variable …