Background Consumers' perceptions of naturalness are important for the acceptance of
foods and food technologies. Thus, several studies have examined the significance of …

At a moment when the population is increasingly aware and involved in what it eats, both
consumers and the food sector are showing more interest in natural foods. This review work …

Growing up in most contemporary Western contexts, the average individual will be
confronted not only with a cornucopia of commodities and commercialized services but also …

Dr Alex Nicholls, PhD (King's College, London) and MBA (Saïd Business School, University
of Oxford), is a university lecturer in Social Entrepreneurship at the Skoll Centre for Social …

Digital natives, with a sense of equality, social justice and environmental awareness, young
people from Generation Z value money more than previous generations and, as such, are …

Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …

This study aims to examine how marketing communication channels for organic food
(MCOF) and perceived organic food values (OFV) stimulate organic food consumers' …

There are many empirically determined influential factors known to control the organic food
purchase behaviour. Of these known factors‐health, product quality and concern for natural …

The ongoing transition in consumer attitudes toward organic products may lead to the rise of
organic food; therefore, it is critical to study customers' purchasing intentions toward organic …

The organic food market is speedily growing in the current era; organizations in this industry,
therefore, need to understand consumer motivations, perceptions, attitudes, and behavioral …