Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Bibliometric analysis is a popular and rigorous method for exploring and analyzing large
volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific …

The COVID-19 pandemic has affected global supply chains at an unprecedented speed and
scale. This paper investigates the supply chain challenges that manufacturing organizations …

Inspired by burgeoning scholarly interest in the role of digitalization in the COVID-19
pandemic, this paper examines how the COVID-19 pandemic is driving or constraining the …

The existential threat to small businesses, based on their crucial role in the economy, is
behind the plethora of scholarly studies in 2020, the first year of the COVID-19 pandemic …

Definition Bibliometric analysis is a systematic study carried out on scientific literature for the
identification of patterns, trends, and impact within a certain field. Major steps include data …

The ongoing COVID-19 pandemic has affected countless businesses, leading to serious
disruptions for many industries. Drawing on the resilience literature, this study offers an …

Abstract The coronavirus/SARS‐CoV‐2 (COVID‐19) outbreak has caused severe supply
chain disruptions in practically all industries worldwide. Online e‐commerce platforms …

The purpose of this research is to contribute to an understanding of the trends and impacts
of the COVID-19 pandemic on consumer buying behaviour. The results document changes …

The COVID-19 pandemic has disrupted retail and accelerated the trend towards electronic
commerce. This study explores the reasons for and the implications of this shift. Our study …