Color is a pervasive feature of our psychological experience, having a role in many aspects
of human mind and behavior such as basic vision, scene perception, object recognition …

In our daily lives, we are constantly exposed to many stimuli, some of which influence our
behavior without full awareness. One of these stimuli is color. In particular, our purchasing …

Colours carry social connotations like pink for girls and blue for boys. In a cross-sectional
study, we investigated whether such early gender coding might be reflected in absolute …

It is widely believed that children will choose furniture that has the same color as their
preferred color. Furthermore, for different categories of furniture, the color they preferred for …

Recent studies have shown cultural differences in color preference. However, the color
preference of people in China, which was found to have its own pattern, was yet to be …

Colours and emotions are associated in languages and traditions. Some of us may convey
sadness by saying feeling blue or by wearing black clothes at funerals. The first example is a …

Color composition in paintings is a critical factor affecting observers' aesthetic judgments.
We examined observers' preferences for the color composition of Japanese and Occidental …

To examine the cognitive gender differences of color combinations in the visual system in
the digital visualization interface, we simulate six common driving scenarios with a head-up …

It is commonly held that yellow is happy and blue is sad, but the reason remains unclear.
Part of the problem is that researchers tend to focus on understanding why yellow is happy …

Color and emotion are metaphorically associated in the human mind. This color–emotion
association affects perceptual judgment. For example, stimuli representing colors can affect …