Due to the growing need to continually generate customer value, firms must be flexible to
address changing business environments and customer expectations. Although research …

Empirical research in operations management (OM) has made rapid strides in the last 30
years, and increasingly, OM researchers are leveraging methods used in the econometrics …

Despite emerging business trends resha** the business strategies through disruptive
digitalization technologies, there is a notable lack of research evaluating the customer's …

Bottom of the pyramid (BOP) consumers differs in marketplace behavior owing to their socio-
economic and long exposure to poverty. The purpose of this study is to summarize the latest …

<? show [AQ ID= GQ2 POS=-12pt]?><? show [AQ ID= GQ4 POS= 4pt]?><? show [AQ ID=
GQ5 POS= 12pt]?> How do digital skills influence individuals' wages in contexts where …

The implementation of digital transformation programs requires careful allocation of software
developers to a variety of digital products and services with different levels of modularity …

The COVID-19 pandemic has done significant economic damage to the service industry and
has also led to changes in how satisfaction with core and peripheral services impact overall …

Mobile apps are among the most important and widely used financial technology (fintech)
innovations in the brokerage industry. Surprisingly, despite their increasing economic …

<? show [AQ ID= GQ2 POS=-20pt]?><? show [AQ ID= GQ5 POS= 12pt]?> Patient no-shows
pose a significant challenge in healthcare operations, disrupting appointment schedules …

Emerging countries are populated with low-income consumers. Academics and corporations
have paid little attention to studies that would provide light on consumer behavior in these …