Recent research in information economics has focused on signals as mechanisms to solve
problems that arise under asymmetric information. A firm or individual credibly …

In business and management research, studies on the bandwagon effect are growing while
remaining dispersed and multi-faceted. Against this backdrop, researchers in the field of …

Food safety is a public health issue of paramount importance. In this regard, blockchain has
emerged as a promising technology that allows users to effectively and efficiently record the …

En La Gestión del marketing de servicios, Fernández y Bajac han logrado algo destacable e
inusual: su libro constituye una valiosa herramienta de aprendizaje tanto para un público …

The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …

Drawing on stakeholder theory and contingency theory, this study examines the effects of
Corporate Social Responsibility (CSR) on corporate reputation and financial performance of …

The purpose of this study was to explore the underlying mechanisms through which the use
of social media affects endorser effectiveness. Based on theories related to parasocial …

In this study, the authors analyse the influence of specific combinations of online and
physical channels (webrooming and showrooming) on the customer experience …

Consumers are increasingly worried that their current consumption patterns have negative
environmental impacts, which in turn shapes their green purchase intentions. Based on the …

Underpinned by the stimulus–organism–response model, this study explores the underlying
mechanism through which green advertising skepticism on social media affects consumer …