Package design as a branding tool in the cosmetic industry: consumers' perception vs. reality
The product packaging plays a crucial role in attracting consumers, persuading them to buy
the product, and serving as a vehicle for brand communication. Around 73% of purchasing …
the product, and serving as a vehicle for brand communication. Around 73% of purchasing …
[PDF][PDF] Factors affecting consumer decision-making: a survey of young-adults on imported cosmetics in Jabodetabek, Indonesia
Recently, many people are willing to spend big amount of money for the sake of taking care
the attractive appearance by buying trusted cosmetics. Cosmetics which are available in …
the attractive appearance by buying trusted cosmetics. Cosmetics which are available in …
[PDF][PDF] Innovative use of jenny milk from sustainable rearing
Thanks to its chemical composition and nutrient profile, jenny milk is usually recommended
for the needs of newborn, heart and cholesterolemic patients. Nevertheless, the future use of …
for the needs of newborn, heart and cholesterolemic patients. Nevertheless, the future use of …
[PDF][PDF] An analysis of the effect of product packaging on consumers' buying choice in Calabar Municipality, Cross River State, Nigeria
Good packaging and quality product that matches the price often calls for repeated
patronage from consumers which enable the firm to stay in business. Good and attractive …
patronage from consumers which enable the firm to stay in business. Good and attractive …
[PDF][PDF] Review of interactions between e-commerce, brand and packaging on value added of saffron: A structural equation modeling approach
The structural equation modeling approach is widely used to analyze relationships and
causation among manifestly observed and intrinsically latent variables, and control …
causation among manifestly observed and intrinsically latent variables, and control …
[PDF][PDF] Impact of packaging designs of cosmetics on female consumer's buying behavior
S Riaz, S Wasif, F Nisar, U Farwa… - Academic Research …, 2015 - academia.edu
Cosmetics are known as the care substances used to increase the appearance of the
human body. The present research is aimed to find out the Impact of designed packaging of …
human body. The present research is aimed to find out the Impact of designed packaging of …
[PDF][PDF] Influences on brand loyalty among Thai female cosmetic consumers
This study aims to examine and identify variables and factors which influence Thai women's
purchasing decision of Korean cosmetics. The data were compiled from questionnaires …
purchasing decision of Korean cosmetics. The data were compiled from questionnaires …
Market sustainability analysis of jenny milk cosmetics
A quantitative market analysis was carried out to deepen the knowledge on some qualitative
and quantitative aspects of jenny milk and cosmetics and, successively, a survey was …
and quantitative aspects of jenny milk and cosmetics and, successively, a survey was …
[PDF][PDF] Beautypreneurs brand, product attributes, and perceived brand image on purchase intention of colour cosmetic brands.
Purpose: The present study aims to investigate the relationship of beautypreneur brand and
product attributes on purchase intention of colour cosmetic brands through perceived brand …
product attributes on purchase intention of colour cosmetic brands through perceived brand …
The effect of cosmetic packaging on consumer perceptions
S Aidnik - 2013 - digitalcommons.calpoly.edu
This project explores the relationship between cosmetic packaging, perceived price, quality,
and retail environment. Packaging is often how consumers form their first impression of a …
and retail environment. Packaging is often how consumers form their first impression of a …