We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

Recently the development of new technologies has produced an increase in the number of
studies that try to evaluate consumer behavior towards the use of sports applications. The …

Purpose This paper explores the reasons behind the slow uptake of mobile payment (m-
payment) from a switching intention (SI) perspective. The antecedents of SI from cash to m …

With the rapidly dramatic environmental change and intensive competition, tourism
organisations are required to adopt advanced marketing strategies and techniques …

In a post-pandemic era marked by thriving digital payments and e-commerce transactions
due to physical distancing norms, the growth of mobile payments or E-wallets is expected to …

Purpose The current study extends the technology acceptance model (TAM) and information
system success model (ISSM) to the context of branded sport applications. Specifically, the …

The continued growth for both smartphone usage and mobile applications (apps)
innovations has resulted in businesses realizing the potential of this growth in usage …

This study was commenced in order to determine whether or not perceived usefulness and
perceived ease of use positively affecting consumers' intention to repurchase, both in a …

In this age of technology, consumers have become comfortable shop** with their mobile
devices. In light of this growing trend, the branded app market has grown steadily …

Purpose This study aims to examine the relationships between brand attachment, mobile
service quality (MSQ), and positive word-of-mouth (WOM) for mobile banking applications …