Purpose The purpose of this paper is to go beyond satisfaction as an indicator of customer
loyalty and propose a holistic model of service switching in a mobile internet setting. The …

This paper aimed to develop modified total interpretive structural modeling (M-TISM) for
marketing flexibility factors in the context of the Indian telecommunications sector. The study …

This paper analyzes firms' strategies that aim at retaining customers and examines
consumers' characteristics that make them ideal targets for companies' loyalty programs. Our …

In network industries a large installed customer base is considered a key strategic asset that
leads to a sustainable competitive advantage. This paper argues that market leaders should …

This article extends previous research on network industries by analyzing the role that firm
strategy plays in markets where network effects are important. The authors postulate that …

In this paper, we present a study of consumer preferences for mobile telecommunications
plans and operator characteristics. The objective of the study was to identify consumer …

This paper empirically analyzes the joint effect of switching costs and network effects in
determining the level of competition in the European mobile communications industry …

This paper aims to analyse the pricing strategies of mobile communications operators and
examine the role of demand characteristics in the development of new tariff plans. In so …

Network effects and switching costs are two major economic forces in information
technology industries. Although the consequences of these mechanisms on competition and …

The aim of this paper is to analyze the extent of network effects in mobile
telecommunications in Turkey, and to identify other determinants of consumer choice based …