Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …

The COVID-19 pandemic has had a direct impact on the manufacturing industry in Malaysia
because all economic activities had to be suspended for some time. This study explores the …

Plain language summary This study contributes to the limited literature on the personal
branding of knowledge workers by revealing that a culture that incorporates knowledge …

This study comprehensively identifies the determinants in students' campus selection
decisions, emphasizing the crucial role of brand pride in the process. With the participation …

Are you an academic who struggles to know what to post on social media and how to
disseminate your research effectively on different social media platforms? Social media …

Personal branding in the last ten years has been gaining significantly in popularity-
especially in the business environment (Gehl, 2011; Wee & Brooks, 2010). Meanwhile, the …

This bibliometric analysis examines the scientific production on the role of the chief
executive officers (CEO) as institutional communicators in organizations. This is the first …

Convertidos en CEO sociales, los directores ejecutivos encontraron un nuevo espacio en
las redes sociales para dialogar e interactuar con sus públicos. El objetivo de esta …

Este estudio investiga las estrategias de publicación de los directores ejecutivos (CEO) de
empresas de América Latina en LinkedIn y su impacto en el engagement. Por ello, se …

Branding has been conceptualized, contextualized, and operationalized in various ways.
However, little research has been conducted exploring coaches and their personal …