Social media is sha** the way companies and brands engage and interact with
consumers, particularly Millennials. In light of this growing trend, this study aims to …

Social commerce has recently expanded to operate in real time. The business model
associated with social commerce has great potential to generate big sales. In order to …

Social Media has been gaining popularity worldwide over the last years at an increasingly
growing rate. Motivated by this fact, firms are piloting different approaches of promoting their …

Marketers increasingly integrate social commerce into their business activities and
encourage users to share brand-related content. The present research investigates the role …

Website stickiness, which describes how much attention a website receives from its users, is
a critical success factor for e-commerce websites. While many e-commerce websites are …

The large consumption of fast fashion brings many negative environmental impacts. Filipino
consumers love and buy fast fashion because it is relatively cheap but trendy, and there are …

This article focuses on the role played by the images that hotels use on their websites.
Under this approach, this study analyses the main image used in a hotel website …

This study examines whether online advertising on Instagram influences purchase intention
through shop** motivation. The research uses a causal quantitative research method by …

The development of online shop** carnivals (OSCs) is in full bloom due to the support of
logistics industry and information technology. More and more people are keen to participate …

This study investigates liability issues in electronic transactions when security or privacy
breaches occur. As data is transferred using various devices, such as PCs, mobile phones …