The effect of brand experiences on brand loyalty through perceived quality and brand trust: a
study on sports consumers | Emerald Insight Books and journals Case studies Expert Briefings …

Статья посвящена рассмотрению, на первый взгляд, достаточно изученных вопросов
теории и репрезентации брендинга. Существует множество весьма сложных …

With the rapid development of China's cultural innovation industry, enhancing brand equity
and increasing brand value has become the only way for enterprises to achieve leapfrog …

Purpose—Intense competition compels every product to innovate. Luxury brands must
employ various strategies to attract consumers, one of which is fostering strong customer …

The purpose of this paper is to test the PERVAL scale by consumers of vegetarian food
concerning the perceived value and to verify its influence on satisfaction and loyalty. A …

Considering the existence of other studies in which the brand experience tested from the
Brand Experience Model fails to verify the nomological validity in all their relations …

ObjectiveThe development of technology has changed how businesses, organizations, and
marketers interact with their consumers. With the remarkable advances in data collection …

This study aims to explore a new conceptual model that can fill the limitations of previous
research studies and research gaps between the integration of brand resonance issues with …

A criação de uma marca forte e a entrega de qualidade percebida ao consumidor final
resulta de um processo interno de criação e partilha da missão, visão e valores de uma …

Objective: To develop and test a theoretical model on brand love and its consequences on
behavioral intentions related to loyalty and word-of-mouth communication among …