This study reviews the rich yet fragmented literature on digital transformation in the
hospitality industry. Using 2527 peer-reviewed English articles published between 2000 and …

Purpose The purpose of this paper is twofold: to perform a synthesis of academic research
published between 2009 and 2016 regarding the changes in tourism consumer behavior …

The tremendous growth of social media and consumer-generated content on the Internet
has inspired the development of the so-called big data analytics to understand and solve …

Color psychology plays important roles in product packaging, the retail environment, and
online marketing. This study analyzed current practices related to color composition in …

This paper analyses the impact of online reviews on hotel booking intention. The moderating
effect of brand image, star category, and price on this relationship was also tested. A …

Customer engagement has recently emerged in both academic literature and practitioner
discussions as a brand loyalty predictor that may be superior to other traditional loyalty …

Purpose The purpose of this study is to explore “how social media influence the way
consumers search, evaluate and select a hotel within the 'evaluation stage'of the wider hotel …

Companies are increasingly seeking consumer engagement with their services or products.
The current study investigates the interrelationships among consumer engagement and …

Big data analytics provides many opportunities to develop new avenues for understanding
hospitality management and to support decision making in this field. User-generated content …

Purpose Guest experience and satisfaction have been central constructs in the hospitality
management literature for decades. In recent years, the use of big data as an increasing …