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Green human resource management practices to accomplish green competitive advantage: A moderated mediation model
K Mustafa, MB Hossain, F Ahmad, F Ejaz, HGA Khan… - Heliyon, 2023 - cell.com
In present high-tech era, firms need to possess a variety of capabilities and resources to
attain and sustain a competitive position in the market. The motivation for this study was to …
attain and sustain a competitive position in the market. The motivation for this study was to …
Servant leadership, brand love, and work ethic: important predictors of general health in workers in the education sector
E Laura-Arias, M Villar-Guevara… - Frontiers in …, 2024 - frontiersin.org
Background Building a path aimed at the wellbeing of workers in the education sector is the
fundamental basis to encourage quality education. To fill the gap in knowledge and address …
fundamental basis to encourage quality education. To fill the gap in knowledge and address …
The formation mechanism of social media platform brand value under the prosumption logic from the perspective of value co-creation
G Li, G Aisaiti - Kybernetes, 2024 - emerald.com
Purpose The purpose of this paper is to identify the dimensions and formation mechanisms
of brand value on social media platforms within the prosumption logic based on the theory of …
of brand value on social media platforms within the prosumption logic based on the theory of …
Social media marketing dynamics and brand loyalty: A sequential mediation model in the Indonesian packaged drinking water industry
A Andika, Y Yusrita, JP Nugroho, RZ Hak - Jurnal Siasat Bisnis, 2024 - journal.uii.ac.id
Purpose–This study uses the stimulus organism response (SOR) as the theory framework to
analyze the sequential mediating roles of brand experience (BE), brand trust (BT), and …
analyze the sequential mediating roles of brand experience (BE), brand trust (BT), and …
Impact of green human resources management on green competitive advantage for SMEs; Mediating role of green innovation and moderating role of green …
JAE Pérez, SM Galindo - Contaduría y Administración, 2025 - cya.unam.mx
This study examines the impact of green HRM on green competitive advantage, the
mediating role of green innovation, and the moderating role of green knowledge sharing in …
mediating role of green innovation, and the moderating role of green knowledge sharing in …
Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands
N Nofrizal, N Arizal, A Aznuriyandi… - Media Ekonomi dan …, 2024 - jurnal.untagsmg.ac.id
Premium laptop brands are increasingly loved by consumers, and despite the high prices,
they are still willingness to pay. This study aims to determine the driving factors of consumer …
they are still willingness to pay. This study aims to determine the driving factors of consumer …
Implementing Value Co-Creation by Develo** Service Dominant Logic Through Telkom Marketing Content Innovation Program
NNR Ujiati, EG Marsasi - SENTRALISASI, 2024 - ejournal.um-sorong.ac.id
The objective of this study is to examine the digital innovation and marketing strategies
employed by PT Telkom Indonesia in order to gain a competitive advantage within the …
employed by PT Telkom Indonesia in order to gain a competitive advantage within the …
Pengaruh Customer Satisfaction dan Consumer Brand Relationship pada Future Intention Berbasis Optimal Experience Theory
NP Maharani - 2024 - dspace.uii.ac.id
Kontribusi yang dilakukan industri otomotif dapat menjadi peningkatan untuk sektor otomotif.
Perekonomian global dapat berjalan secara lancar dan meningkat dengan peran yang …
Perekonomian global dapat berjalan secara lancar dan meningkat dengan peran yang …
Co-creating in the B2B context: the how's of sha** relationships with customers at E-goi
AMLB Martins - 2024 - comum.rcaap.pt
The relationship between customers and brands has undergone a significant change over
the years, shifting toward a more collaborative dynamic and steering away from a traditional …
the years, shifting toward a more collaborative dynamic and steering away from a traditional …
Building brand love through AR & VR experiences in retail: customer perspective
L Escal - 2024 - lutpub.lut.fi
This study seeks to fill a gap in understanding by exploring how the integration of AR/VR in
marketing can influence brand love. A review of the existing literature on AR/VR in retail …
marketing can influence brand love. A review of the existing literature on AR/VR in retail …