Use of fear appeals assumes that when people are emotionally confronted with the negative
effects of their behaviour they will change that behaviour. That reasoning is simple and …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Despite significant progress in the prevention and treatment of HIV, disparities in rates of
infection remain among key groups in the United States, including blacks and African …

Purpose: This paper describes the development of a new psychoeducational universal
prevention resilience program (https://strong. fsu. edu) designed to complement existing …

Despite growing availability of renewable energy or “green pricing” programs for residential
use, consumer adoption in the US is limited. Existing data indicate that consumer values and …

We investigated the effectiveness of inoculation and self-affirmation interventions in
neutralizing effects of health misinformation. Women (N= 854) recruited via Prolific were …

Background We examined whether enhancing self-affirmation among a population of
drinkers, prior to viewing threatening alcohol pictorial health warning labels, would reduce …

This study evaluated an innovative, video-based, group-values affirmation against a
traditional affirmation and a control group to demonstrate that the video induction increased …

For many policy issues, people holding the majority opinion often do not act in accordance
with their beliefs. While underestimating public opinion appears as a likely cause, correcting …

Previous studies have revealed that parenting is a typical external factor influencing the
formation and development of children's empathy; however, little is known about the …