Sport consumer behavior researchers have developed a robust understanding of how and
why people consume sport, and the consequences of consumption. There has been little …

The professionalization, commercialization, and mediatization of women's football have
opened new opportunities for fan attachments, engagements, and identities. Yet limited …

In this study, using data from the National Sports and Society Survey (N= 2853), we examine
US women's reports of their sport consumption and self-identified sport fandom. Multiple …

Delivering community-based benefits is oftentimes cited to justify the high costs associated
with hosting large-scale events. The current research is embedded in positive psychology to …

A qualitative study utilizing interviews was used to identify the core motivations for the
origination of collegiate sport fanship and fandom in the American Southeast. The sample …

In the modern day sport marketplace, professional sport teams face tough competition to
build and sustain a viable fan base. This study sought to address three research …

Sport organizations are develo** family-friendly spectator initiatives to boost engagement
and sales to parents and children. While the number of women sport fans continues to grow …

An increasing number of team sport consumers around the globe follow foreign leagues,
teams or athletes. These so-called satellite supporters may be loosely interested individuals …

Scholars studying team-licensed fan apparel have begun to surface the meanings
communicated through fan clothing, particularly focusing on its gendered nature. This study …

Abstract As the National Hockey League (NHL) has made concerted efforts in recent years
to expand into the Sunbelt region of North America, its teams still face tremendous …